Not intended as a swipe against Jobs, but as someone who's been in the industry (and paid for for several years directly by Apple, as a matter of fact), I think a better comparison for Jobs is P. T. Barnum. Jobs and Barnum knew the power of packaging an "experienc
e" and selling products based on that "experienc
e" is more important than the product itself.
When you get down to it, the iPod is the Sony Walkman with different media and content purchasing options. From a technology perspectiv
e, white rice in snoozevill
e. From a marketing perspectiv
e (getting revenue on song purchases)
, a bonanza.
Edison was 100% a technology guy, whereas Jobs was more around 33%. His technology push to get Unix under the Mac OS cost him his job at Apple and forged his ill-fated NeXT pursuit. The developmen
t environmen
t for iPhone and iPad is basically from NeXT, which is a tribute to his technical expertise. But the fact is that the Apple brand and "coolness" factor of the iPod (marketing
) is what launched the company's latest success... not to mention the company's fanatical litigiousn
ess over "intellect
ual property" (not that they're the only litigious technology company, of course....
) which helps treble competitiv
eness and innovation while passing along the high developmen
t and legal costs to consumers.
Sorry for the nit.... I do agree with your point, though. :-)
About Eric CantorRead the Article at HuffingtonPost