Saturday, July 21, 2012

Think Different: What Apple Can Teach America

I haven't read the article to which you refer. But it appears to be ignoring an awful lot of history in order to reach a conclusion that has little, if any, accuracy - let alone relevance to the economy.



Saying Apple got it right with the ipod because they know when to build consumer devices is wrong on face.



First, everyone hated buying CDs because you could never easily preview songs to know if the whole collection is worth the purchase. Consumers who bought music - virtually any genre - represented a massive amount of pent-up demand for a different paradigm for getting music.



Apple's brilliance here had NOTHING to do with 'hey, let's build gadgets!' as the article implies. It was ALL about bringing a new way to buy music.



Second, Apple's first personal gadget was 1993 when they introduced the Newton. It was a great little tool and failed miserably, squandering $100 million in investment. The market didn't exist for a tough-to-connect small, low-powered computer as expensive as the Newton. They blew it and the imitators that followed also failed.



And before someone says that the Newton is proof that Apple was the purist innovator here, those of us who have messed around with a Compaq iPaq (introduced in 1998) know where the silly concept of the little "i" in front of all of Apple's small products came from. If you're that innovative, can't you come up with your own small vowel name prefix?!?
Read the Article at HuffingtonPost

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